A scrunchie is more than just a hair tie – it’s a fashion accessory that combines comfort, style, and hair-friendly design. Loved by women of all ages, scrunchies have made a major comeback, proving they’re here to stay in both casual and chic styling.
The Practical Side of Scrunchies
Scrunchies are gentle on hair, preventing breakage and reducing tension compared to regular elastic bands. They’re also easy to put on and remove, making them perfect for daily wear.
Secure hold without pulling or damaging hair
Soft fabric prevents tangling and breakage
Suitable for all hair types, from fine to thick
Fashion Meets Function
While scrunchies are incredibly practical, they’re also a fun and fashionable way to accessorise your look. Available in endless colours, prints, and fabrics, they can match your mood, outfit, or occasion.
Velvet for a soft, luxurious feel
Satin for a sleek, elegant look
Cotton for breathable, everyday comfort
Bold prints to add personality
When to Wear a Scrunchie
Scrunchies are versatile enough for every setting – from casual days to dressier occasions. They can be worn in a ponytail, messy bun, braid, or even as a wrist accessory.
At the gym or during workouts
For work or school
On weekends or relaxed outings
To complement a chic evening outfit
A Trend That’s Here to Stay
First popular in the 80s and 90s, scrunchies have returned as a must-have hair accessory. Their mix of retro charm and modern designs makes them a favourite for fashion lovers worldwide.
Style Your Hair with Ahoa
At Ahoa, our scrunchie collection blends trend-forward designs with lasting quality. From soft velvets to sleek satins, we’ve got options for every style and occasion. Enjoy fast, free shipping throughout New Zealand and make scrunchies your go-to hair accessory.
